Uber has announced that one of Silicon Valley’s top black female executives, Bozoma Saint John, is leaving tech giant Apple to join Uber.
Ms Saint John, who was born in Ghana before moving to the US when she was a teenager, was a marketing executive at Apple and has now taken on the role of Uber’s new Chief Brand Officer, the company announced on Twitter.
— Uber (@Uber) June 6, 2017
Her appointment comes at a time when Uber has received deep criticism for its poor management practices and company culture
The company has just fired 20 workers after an investigation on sexual harassment.
Ms Saint John is best remembered for her widely praised presentation at Apple’s annual Apple Worldwide Developers Conference last year, where the company usually shows off its latest innovations. Her appointment to Uber is a likely key move for Uber that could help pump up confidence in the company both internally and externally as it fights to justify its $70 billion valuation by investors.
Despite the latest Uber bad news, ride-hailing service continues to see upward revenue trends. In the first quarter of this year, revenues were up 18 percent over the previous quarter to $3.4 billion while losses were $708 million, down from over $900 million the quarter before. Between Q3 and Q4 of last year, Uber grew by 74 percent. (Note: seasonal fluctuations — Q4 is the holiday season — are part of the reason for this drastic shift, and Uber has not released year-on-year figures.)